Memoriaf.

What is memorif.?

A brand by Chihiro Terakado, who designs event floral arrangements and works as a floral artist. When she first started her work as a floral designer, she sometimes had to dispose of flowers that were still beautiful. At that time, she recalled the cut flowers that her grandmother had meticulously cared for when she was a child, and felt a sense of unease about the flowers being discarded. From there, she thought about how to convey and preserve the beauty of flowers, and came up with the idea of photographing flowers with X-rays. Memorif. combines delicate lines and transparency with bold coloring to express the beauty (art) of plants that cannot be seen with the naked eye.